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Marketing Strategy
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Marketing Strategy
Many businesses do marketing without a strategy. The only reason we have understood so far is that they find it too complicated to create one. A great marketing strategy involves a lot of tasks to be done before creating a perfect plan. Many companies lack the people resources who can create it, so they start marketing at random and change courses in random, largely leading to disappointment. A strategy is essential and also it needs great knowledge and experience to create one. Every step has to be thought of and documented in details.
Types of Marketing Strategies
Depending upon the needs, marketing strategies can be of the following types:- Market Penetration strategy
- Market Development strategy
- Product Development strategy
- Diversification strategy
| Sr. No. | 8 P's | 8 C's |
|---|---|---|
| 1. | Product (or service) | Customer |
| 2. | Price | Cost |
| 3. | Promotion | Content & Communication |
| 4. | Place | Convenience |
| 5. | People | Customer Service |
| 6. | Packaging | Creativity & Culture |
| 7. | Process | Connection |
| 8. | Physical evidence | Credibility |
| 9. | Positioning | Control |
| 10. | Performance | Commitment |
Push & Pull Marketing strategies
A push strategy is to push a product at a customer, while a pull strategy pulls a customer towards a product. Push strategy is a quick way to move a customer from awareness to purchase, while pull strategy is about creating an ongoing relationship with the brand.
Inbound and Outbound Marketing strategies
Outbound marketing involves proactively reaching out to consumers to get them interested in a product. By contrast, inbound marketing centers on creating and distributing content that draws people into your website. Outbound is a better short-term solution with higher long-term costs, while inbound marketing tends to be the better long-term solution with its own set of associated investment costs.
Our services in terms of marketing strategies include:
- Creating a value proposition
- Trends & competitors’ analysis
- Defining the target group
- Creating the buyer’s personal
- SWOT analysis & resource optimization
- Choosing the right channels
- Setting the mission and a goal
- Activity plan with timelines
- Setting the budget
- Scalability
So, if you are looking for a Marketing Strategy, kindly write to us below:
